How Gaiasport Automated 500+ Product Descriptions During Their Shopify Migration

How Gaiasport Automated 500+ Product Descriptions During Their Shopify Migration

RESULTS

RESULTS

RESULTS

170

Hours saved on content creation

+500

Product descriptions automated

2

Weeks to complete full site migration

Case overview

Website:

Markets:

Denmark

Favourite feature:

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"Since partnering with Cernel, our Google rankings have improved significantly. Their approach to SEO, focusing on text quality, makes a notable difference, and we've seen a solid increase in our organic traffic."

"Since partnering with Cernel, our Google rankings have improved significantly. Their approach to SEO, focusing on text quality, makes a notable difference, and we've seen a solid increase in our organic traffic."

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Lars Hjort, Owner of Gaiasport

Issue

After migrating to Shopify, Gaiasport faced the challenge of writing over 500 product descriptions that were previously just technical specifications. In the highly competitive sports nutrition market, they needed to quickly establish a strong online presence without compromising on content quality.

After migrating to Shopify, Gaiasport faced the challenge of writing over 500 product descriptions that were previously just technical specifications. In the highly competitive sports nutrition market, they needed to quickly establish a strong online presence without compromising on content quality.

Solution

Gaiasport implemented Cernel's automated content generation platform to transform their technical specifications into engaging product descriptions. Using Cernel's analytics tools, they identified and prioritized products for updates, creating a systematic approach to their content transformation.

Gaiasport implemented Cernel's automated content generation platform to transform their technical specifications into engaging product descriptions. Using Cernel's analytics tools, they identified and prioritized products for updates, creating a systematic approach to their content transformation.

Outcome

Within two weeks, Gaiasport successfully updated more than 500 product descriptions, saving approximately 170 hours of manual copywriting work. This acceleration in content creation allowed them to relaunch their webshop faster than anticipated, minimizing revenue loss during the migration period and enabling them to quickly resume their digital marketing efforts.

Within two weeks, Gaiasport successfully updated more than 500 product descriptions, saving approximately 170 hours of manual copywriting work. This acceleration in content creation allowed them to relaunch their webshop faster than anticipated, minimizing revenue loss during the migration period and enabling them to quickly resume their digital marketing efforts.

170

Hours saved on content creation

+500

Product descriptions automated

2

Weeks to complete full site migration

Details