How Oversized Lifting Club Automated Their Product Content and Boosted SEO Rankings

How Oversized Lifting Club Automated Their Product Content and Boosted SEO Rankings

RESULTS

RESULTS

RESULTS

20%

Increase in top 20 keyword rankings within first month

100%

Content workflow automation achieved

Case overview

Markets:

Denmark

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Cernel has given our SEO scores and Google rankings an incredible boost in an extremely short time. All while spending less time on content than ever before, allowing us to focus on other crucial aspects of the business

Cernel has given our SEO scores and Google rankings an incredible boost in an extremely short time. All while spending less time on content than ever before, allowing us to focus on other crucial aspects of the business

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Julius Eggen, Owner of Oversized Lifting Club

Issue

As a growing fitness apparel brand, Oversized Lifting Club (OLC) struggled with maintaining high-quality product content and SEO strategies without a dedicated content team. Manual content creation was draining valuable time and resources, limiting their ability to compete effectively in the competitive fitness wear market.

As a growing fitness apparel brand, Oversized Lifting Club (OLC) struggled with maintaining high-quality product content and SEO strategies without a dedicated content team. Manual content creation was draining valuable time and resources, limiting their ability to compete effectively in the competitive fitness wear market.

Solution

OLC implemented Cernel's platform to automate their product and category content creation. Using the platform's intuitive "update" feature and built-in editor, they could efficiently generate, optimize, and manage content across their entire product catalog while maintaining their brand voice and SEO requirements.

OLC implemented Cernel's platform to automate their product and category content creation. Using the platform's intuitive "update" feature and built-in editor, they could efficiently generate, optimize, and manage content across their entire product catalog while maintaining their brand voice and SEO requirements.

Outcome

The implementation of Cernel's platform resulted in immediate efficiency gains for OLC's content operations. Within the first month, they saw a 20% increase in top 20 keyword rankings, while significantly reducing the time spent on content creation. The automated workflow allowed their team to focus on strategic business growth rather than manual content updates.

The implementation of Cernel's platform resulted in immediate efficiency gains for OLC's content operations. Within the first month, they saw a 20% increase in top 20 keyword rankings, while significantly reducing the time spent on content creation. The automated workflow allowed their team to focus on strategic business growth rather than manual content updates.

20%

Increase in top 20 keyword rankings within first month

100%

Content workflow automation achieved

Details

Before Cernel, OLC managed their content creation manually with minimal SEO focus, eventually bringing in a consultant to help manage the workload. However, the process remained resource-intensive and difficult to scale.

The integration of Cernel's platform transformed their approach to content optimization and SEO. Instead of spending hours writing and updating product descriptions, the team could now generate, optimize, and publish content with a single click. This efficiency gain proved particularly valuable as they began planning for international expansion.

OLC's success with Cernel demonstrates how AI-powered content automation can help growing e-commerce brands compete more effectively without expanding their team. Their experience shows that maintaining high-quality, SEO-optimized content doesn't have to come at the cost of operational efficiency.